Trails are
Common
Ground

Trails are Common Groundâ„¢ is a coalition of people, businesses, and advocacy groups working together to create a safe, inclusive, and respectful environment for anyone who steps, rides or rolls onto any trail, anywhere. Our approach leaves behind finger-wagging, blaming, and shaming in favor of resources that help people become better trail citizens and give communities and agencies tools to manage and improve their trails.

Trails are Common Ground brand and campaign

We promote inclusivity and positivity.
We encourage awareness, kindness, and knowledge.
We improve trails and trail systems.
Let’s all get together and spread some good trail vibes.

Outdoor Advertising
TaCG campaign touchpoints
Website design and development
Spread good vibes
Spread good trail vibes
Campaign copywriting
Campaign artwork - Be Trail Kind
Campaign artwork for sponsors
Campaign artwork - Carry trail kindness forward
Facebook content management
Ad placements
Print advertising and collateral
Campaign hanging tags
Outdoor Campaign elements
Artwork closeup
Campaign sticker
Campaign sticker, die-cut
Trails are common ground Tee

Simply put, a little kindness
goes a long way.

No matter our differences in backgrounds or how we choose to enjoy the great outdoors, trails create common ground that connects us. Access to trails is a privilege we acknowledge and can only safeguard through our actions toward one another.

Sign-off