Montucky
Cold Snacks
Montucky doesn’t sell beer. They sell “Cold Snacks.” An idea born in the fabled land of Montucky, where an irreverent good time shared with friends over a cold snack is always on tap. Seriousness be damned. Needless to say, the market for Montucky is young at heart, constantly online and not spending $60 for a case of beer. So, it only made sense to help them with ongoing social media and digital campaigns increasing brand awareness and welcoming new fans to Montucky and the “snack life.”

To launch Montucky’s grapefruit seltzer, we created some Montuckian-style social videos to let our audience know a new version of Cold Snacks were hitting the market. Then we hit the streets to hand-deliver custom 12-packs to our biggest fans and influencers in exchange for social media posts to amplify the buzz.




When Montucky begins distribution in a new state, we have to let folks know in the most Montuckian way possible. Who’s thirsty?
Keeping it cold across various seasonal promotions, digital campaigns and sweepstakes.

