Great Divide Brewing Co.
Great Divide is one of Denver’s oldest and largest packaging breweries. They are also a local favorite. Known for their bold flavors and award-winning beers, the packaging redesign paired bold typography with a family of bold character illustrations designed to break through the clutter of the competitive retail beer cooler.
A distinctive portfolio of brands.
Each Great Divide beer brand has a unique personality that captures the essence of the beer style and flavor profile. The result was a dynamic design system that allowed dozens of brand extensions and seasonal releases to come to life over the years. And applying the custom artwork to each can and package was a true labor of love.
Special release packaging designs.
We wanted to make buying Great Divide beer feel special, whether you’re bringing it to a party or putting it in your home beer fridge. These packages elevated the purchase experience to match the quality of the liquid.
The brand in the wild.
If you haven’t encountered the “I BELIEVE” sticker you haven’t been out in the last decade. This iconic brand can be found on ski boxes, chairlift poles and coolers everywhere. And if you haven’t had a Yeti, you need to grab one on your way home today.



