16th Street Mall Project
When a major street in Downtown Denver will be under construction for several years, you need a campaign to lighten the mood and explain why this project is essential to the future. We created what is perhaps the most optimistic construction brand in the industry. And while construction is always difficult, we were able to make the experience a little bit brighter for those disrupted by the project.


We created custom event support materials to celebrate the start of construction and thousands of feet of artful fencing and wayfinding banners to support local businesses.





