Anthony’s Pizza & Pasta
Anthony’s is a true Colorado original that dates back to 1984. In addition to being famous for huge NY-Style pizza slices and fresh ingredients, this challenger brand is also known for having a bold personality and pushing the boundaries for traditional pizza advertising. We’ve enjoyed celebrating the heritage of this brand and helping to make it a household name in Colorado.










Challenger Brand Strategy
Sometimes when you’re a small player in giant industry, it only takes a few choice words (and a few billboards) to get noticed. This campaign quickly got the attention of the fast food pizza Goliaths – and the media.


