Anthony’s Pizza & Pasta

Anthony’s is a true Colorado original that dates back to 1984. In addition to being famous for huge NY-Style pizza slices and fresh ingredients, this challenger brand is also known for having a bold personality and pushing the boundaries for traditional pizza advertising. We’ve enjoyed celebrating the heritage of this brand and helping to make it a household name in Colorado.

The original, original since '84
Delivering pies in Colorado since it was business in the front and party in the back
Anthony's tshirts
Anthony's since 84
Made in Colorado since family photos had fake backdrops
Folding slices in Colorado since hair was a mile high
Folding slices in Colorado since Elitches was in the Highlands

Challenger Brand Strategy

Sometimes when you’re a small player in giant industry, it only takes a few choice words (and a few billboards) to get noticed. This campaign quickly got the attention of the fast food pizza Goliaths – and the media.

Transplant bumper sticker
A big pizza for your big mouth
I pizza new york