Full Steam Ahead
In 2021, Steamboat began work on a $135 million resort redevelopment project that would transform the mountain experience for its guests for decades to come. The construction site at the base of the mountain was a huge communications opportunity to inform guests about the massive investment that was underway at the resort.

Our team was tasked with designing, fabricating and installing a custom wallscape that would educate and entertain guests in a way that captured the unique spirit of the Steamboat brand.




Each panel was a piece of art that we built by hand. And most were created from reclaimed materials.
Many of the walls visualized key aspects of the development and explained how the resort experience would be enhanced in the future. The content was interactive, served as wayfinding, and connected to the town’s western heritage. Now that the construction at the base has been completed, many of the art pieces on the wall panels have been relocated across the resort.













