Cirque x Viceroy

A distinct cast of worldly locals comes together to live a cinematic life at the new Cirque Residences at Viceroy Snowmass, brought to you by East West Partners. 

These impeccably designed, for-sale residences feature 2- and 3+ bedroom residences and two 4-bedroom Grand Penthouses, offering slope-side living in a brand-new tower of the full-service Viceroy Snowmass Hotel. A place where diverse and eccentric personalities intersect, adding their unique perspectives to the local Aspen Snowmass cultural scene.

This much-anticipated sequel to the iconic, award-winning original Viceroy Snowmass, Cirque x Viceroy is named after the Cirque Headwall, Snowmass Resort’s highest and most adventurous ski run. Ownership at Cirque Residences sets a new standard for unparalleled life played out on these legendary Colorado slopes.

We are proud to have played a pivotal role in bringing the Cirque x Viceroy brand to life.

Our collaborative efforts included developing a unique cast of characters that told the story of Cirque x Viceroy and conducting a photoshoot to showcase the Aspen Snowmass lifestyle. 

We designed a user-friendly website, which was developed for the sales launch and included capabilities such as account creation and a reservation system for prospects to purchase a residence—supported by print and digital advertising, social media and email marketing. We created engaging brochures and sales collateral pieces, as well as custom displays for the sales center, construction signage and more.

Brochure Development

Advertising

Social Media

Sales Center & Construction Signage

SOLD OUT

We are excited to announce that Cirque x Viceroy was 90% sold out within the first two weeks of sales and is now 100% sold out!